Joy’s 5 Pillar COVID response Framework

At JOY Collective, our hearts are bleeding for the millions of people deeply affected by this horrific COVID-19 pandemic. The world as we knew it will never be the same, and we are all working through our new realities one day at a time. As companies and brands consider how to best help people in a way that is authentic, relevant and meaningful, many of our partners have asked us, “How should we respond to COVID-19”? and “What’s the best way to engage quickly”?