BIANCA ASHTON

biancaashton

Marketing Director

Bianca is a brand marketing professional with over 15 years experience in the entertainment and media industry. As Marketing Director for JOY Collective, Bianca manages the strategy and execution for the Dove brand.

As a marketer, she has leveraged her natural ability of creative writing and continues to sharpen her skills at creating dynamic, impactful cross platform marketing campaigns. Over the course of her career she has served as lead marketer on media partnerships with prominent brands such as, Toyota, Diageo, PepsiCo, and Universal Pictures, to name a few. In her role as lead marketer, she has been a recipient of a 2017 Telly Award for her Tostitos holiday commercial and a 2020 Telly Award for her Toyota “Going For Gold” campaign. She has also led brand integrations during the NAACP Image Awards Red Carpet events and produced in-show brand integrations for network series on TV One and CLEO TV.

Her career has been steeped in elevating Black culture. Bianca’s passion for creating impactful content comes second to being in a position to introduce brands to the brilliance of some of the best and brightest young, Black up-and-comers.

Bianca is a Washington D.C. native who currently resides in Brooklyn N.Y. She has a B.A. in Communications from Elon University and a M.A from American University School of Communications. Her happy place is spending time with family, producing passion projects, and traveling as much as possible.