Brucetta smiling


Account Director

A visionary leader and creative marketing executive, Brucetta has more than 20 years of entertainment marketing experience. As the Vice President of 360 Consumer Marketing and Brand Strategy for BET Networks, a Viacom company, she led the development and execution of award-winning campaigns for BET’s priority programming including Being Mary Jane, Real Husbands of Hollywood, Black Girls Rock, The Game, The Book of Negroes, The Quad, BET Honors and the BET Awards. These campaigns delivered the highest ratings, positioned BET as a top 20 cable network and solidified it as the nation’s leading provider of quality television programming for the African-American audience. She is an expert in multi-channel and digital promotion of scripted and reality series, live television events and movies. Brucetta is the recipient of a variety of marketing awards from entities such as NAMIC, Cablefax, CTAM and Event Marketers. In 2014, she was named a FAXIES finalist for Marketer of the Year.

Brucetta’s unique talents extend beyond her professional career. A member of Alpha Kappa Alpha Sorority, Inc., she shares her time and expertise in support of her community. Ms. Williams serves on the board of directors of Dress for Success Washington, DC and is the vice president of the National Alumnae Association Spelman College, DC Metro Chapter. She has been honored with the Spelman College National Alumnae Achievement Award in Arts and Media and the Trailer Blazer Award.

An avid traveler and committed experience seeker, Brucetta graduated from Spelman College with a Bachelor of Arts degree in economics and earned her M.B.A. with a concentration in marketing from the University of Iowa. A native of Houston, Texas, she currently resides in Washington, D.C.


75 Wall Street, Suite 38M
NY, NY 10005


5335 Wisconsin Ave, N.W. Suite 440
Washington, DC 20015



300 Dunes Blvd, Suite 505
Naples, FL 34110

On behalf of JOY, we want to personally address and update you on how we at JOY are responding to the challenges of the coronavirus (COVID-19).  As always, the health and safety of our employees, friends, families, colleagues and clients come first!  We encourage everyone to stay safe and adhere to the government’s requirements and guidance during this unprecedented time.  We are consistently encouraged by the resilience of the American people during trying times, and we know we will overcome this together.

A few key things to note:

  1. Please make sure to stay informed and updated on news developments from official health authorities including Center For Disease Control and World Health Organization to understand and help minimize the spread and impact of  COVID-19.
  2. Check on each other during this time, especially the elderly who are at high-risk.
  3. Don’t sit in front of your computer all day. Meditate, get up, move around – tackle one of those household chores on your TO DO list from 2019.
  4. If you are working from home for the first time, here are some quick tips to help stay productive 1) keep your usual morning routine 2) Get dressed 3) Set up your work space at a table or desk, and most importantly 4) TAKE BREAKS throughout the day.

At this time, our priority is to make sure our JOY team, clients, and partners are safe while maintaining business continuity.  We remain fully prepared to address the needs of our clients as necessary.  One of the greatest things about JOY is that we’ve had a flexible workforce since our launch 6 years ago, and we will continue to service our clients with the excellence we pride ourselves on delivering, while maintaining safe social distancing.

Let’s continue to support and take care of each other as we get through this together.

With positivity and joy,
Kelli and Orlena