BRUCETTA WILLIAMS

Brucetta smiling

BRUCETTA

Account Director
Email: brucetta@joycollective.com

A visionary leader and creative marketing executive, Brucetta has more than 20 years of entertainment marketing experience. As the Vice President of 360 Consumer Marketing and Brand Strategy for BET Networks, a Viacom company, she led the development and execution of award-winning campaigns for BET’s priority programming including Being Mary Jane, Real Husbands of Hollywood, Black Girls Rock, The Game, The Book of Negroes, The Quad, BET Honors and the BET Awards. These campaigns delivered the highest ratings, positioned BET as a top 20 cable network and solidified it as the nation’s leading provider of quality television programming for the African-American audience. She is an expert in multi-channel and digital promotion of scripted and reality series, live television events and movies. Brucetta is the recipient of a variety of marketing awards from entities such as NAMIC, Cablefax, CTAM and Event Marketers. In 2014, she was named a FAXIES finalist for Marketer of the Year.

Brucetta’s unique talents extend beyond her professional career. A member of Alpha Kappa Alpha Sorority, Inc., she shares her time and expertise in support of her community. Ms. Williams serves on the board of directors of Dress for Success Washington, DC and is the vice president of the National Alumnae Association Spelman College, DC Metro Chapter. She has been honored with the Spelman College National Alumnae Achievement Award in Arts and Media and the Trailer Blazer Award.

An avid traveler and committed experience seeker, Brucetta graduated from Spelman College with a Bachelor of Arts degree in economics and earned her M.B.A. with a concentration in marketing from the University of Iowa. A native of Houston, Texas, she currently resides in Washington, D.C.

 
 
 

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info@joycollective.com
202-885-5527

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