Dove – The CROWN Act
Dove co-founded and led the CROWN Coalition, inspiring the movement to Create a Respectful and Open World for Natural hair through The CROWN Act, legislation to end race-based hair discrimination.
AD COUNCIL – It’s up to you
Becoming the largest PSA push in the nonprofit’s history, which includes the classic Smokey Bear campaign, the Ad Council and COVID Collaborative led a massive communications effort to educate the public, with a specific focus on communities of color, about the importance of the COVID vaccines.
ESPN – Champion Black Businesses
ESPN, in collaboration with The Undefeated, the NBA and ABC, utilized the NBA Finals’ stage to promote Black-owned businesses
and foster sustainable community impact through their Champion Black Businesses (CBB) initiative. Developed as a response to the more than 40% of pandemic-induced business closures, CBB included a comprehensive assessment, strategy and recommendation for post-covid growth from a partnership with Howard University Executive MBA Program students and a one-on-one business meeting with ABC Shark Tank hosts.
SheaMoisture – It Comes Naturally
Created to honor the natural strength, resilience, versatility and beauty of Black women, SheaMoisture’s #ItComesNaturally is a powerful celebration.
Dove Men + Care
Dove Men+Care partnered with the National Basketball Players Association (NBPA) to change the way Black men are seen and treated in our society. The Commit To C.A.R.E. (Care About Racial Equity) Now initiative counters the negative portrayals of Black men in media and culture by showing the world the humanity of Black men.
USNA – Navigate Your Future
The United States Naval Academy (USNA), the undergraduate college of our country’s naval service and #1 public college in the US, launched a new integrated marketing campaign #NavigateYourFuture to attract a broad and diverse group of high achieving candidates to its programs.
GOOGLE FIBER – It’s how I Connect
Driven by its belief that all people should have access to fast and affordable internet, Google Fiber’s Neighborhood 100 continues its commitment to high-quality service for everyone.
Ford (with GTB)
With the support of influencers like Keri Hilson, local Ford Dealers in the Southeast Region celebrated the powerful stories of Black women through their Born to Roll campaign.
WW (formerly Weight Watchers)
WW is committed to wellness that works for all communities and inviting Black women to invest in their wellness journey by joining ambassadors Tamela Mann, David Mann, and Kym Whitley.
NBNA – RESET + RETHINK
The National Black Nurses Association introduced two major health campaigns for Black nurses under their new wellness initiative, NBNA Resilient Nurse Resource. The first campaign, RETHINK, encourages nurses to trust the science behind vaccines and the second, RE:SET, encourages nurses to combat the stigma in the Black community surrounding mental health.
Robert Brace – The Brace Life
Wellness expert, motivational speaker and founder of Brace Life Studios Robert Brace rebranded his celebrity-driven work to make his mind-body-soul program available to successful and everyday women interested in transforming their lives.