VP, Social Strategy & Analytics
David is a digital executive with an extensive background in social media strategy and analytics. His leadership at one of the early social media analytics firms led to its eventual acquisition by Twitter. He now helps Fortune 500 companies, including Viacom, Coca-Cola and Procter & Gamble, develop, execute and measure groundbreaking social media campaigns.
David takes a holistic approach to social media strategy and influencer engagement. First, he takes the teams’ 30+ years of strategy and planning expertise to identify the best solution for the client’s need. Then, he leverages world class talent relationships to lock in the right people at the best price for influencer engagement. David helps craft digital-first video content combined with advanced targeting techniques to reach the audience; and then provides robust analytics to iterate quickly and optimize results.