JOY Collective was founded by Kelli Joy Richardson Lawson, an award-winning marketing executive and entrepreneur. Kelli’s love of brand marketing and unique ability to make big ideas come to life led her to form an agency where intellect and creativity thrive from a place of authentic passion and positivity. Together in partnership with fellow marketing maven Orlena Nwokah Blanchard, they have built JOY Collective into what it is today — a powerhouse group of branding, ideation, marketing, production, event, and digital/social media experts who elevate brands with intelligent marketing, brilliant content, and nothing but JOY.
I am an eternal optimist always looking for the sunshine and a silver lining. My intention and purpose is to create JOY in the world – for myself, my family, my community and my world. I have a passion for mental wellness and helping people, and as Malcolm X said, ‘When I becomes WE even illness becomes wellness.’
I’m a super proud Naija gal who became a cultural expert and storyteller. My life story across three continents inspires and frames my passion to make the world a better place for the next generation.