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Our Team

JOY Collective was founded by Kelli Joy Richardson Lawson, an award-winning marketing executive and entrepreneur. Kelli’s love of brand marketing and unique ability to make big ideas come to life led her to form a company where intellect and creativity thrive from a place of authentic passion and positivity. Together in partnership with fellow marketing maven Orlena Nwokah Blanchard, they have built JOY Collective into what it is today — an award-winning agency with a powerhouse team of branding, ideation, marketing, production, event, digital media & social media, and social impact experts who elevate brands with intelligent marketing, brilliant content, and nothing but JOY.