KELLI JOY RICHARDSON LAWSON

kelli_small

KELLI

CEO & Chief JOY Officer
Email: kelli@joycollective.com

Kelli is an Emmy Award winning creative visionary and entrepreneurial business leader with 25 years of leadership experience in television & entertainment marketing, consumer packaged goods, book publishing, and technology. Her expertise in strategic insights, research, marketing, advertising, communications, special events, public affairs, and advertising sales has translated to exceptional results for powerhouse brands including Procter & Gamble (P&G), BET Networks (Viacom) and Dell. In addition to driving volume, share, and ratings increases for P&G and BET, respectively.

Kelli has created multiple award-winning creative campaigns, including image campaigns, new branding and visual identification systems, and targeted programs to drive specific viewership goals. While leading the Global Consumer Branding and Advertising function for DELL’s Consumer Products division, she crafted key strategic partnerships with the Steve Harvey Foundation, the Alonzo Mourning Charities, the Magic Johnson Foundation, the Austin Urban Music Festival, and U.T. Urban Media Symposium. During her eleven year tenure as head of marketing and communications for BET Networks, Kelli personally spearheaded two pro-social initiatives: BET’s Emmy Award-winning HIV/AIDS program “Rap-It-Up” and the BET Foundation, a 501(c)3 focused on health-related problems and social issues in the African American community. Kelli has received hundreds of cable television industry awards for television, print, and marketing work, including several Telly, Promax, BDA, NAMIC, CTAM, CTPAA and NAACP Image Awards.

Kelli is a proud wife and mother of two boys.

 
 
 

NEW YORK
75 Wall Street, Suite 38M
NY, NY 10005

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WASHINGTON D.C
5335 Wisconsin Ave, N.W. Suite 440
Washington, DC 20015


info@joycollective.com
202-885-5527

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FLORIDA
300 Dunes Blvd, Suite 505
Naples, FL 34110