KELLI JOY RICHARDSON LAWSON

kelli_small

KELLI

CEO & Chief JOY Officer
Email: kelli@joycollective.com

Kelli is an Emmy Award winning creative visionary and entrepreneurial business leader with 25 years of leadership experience in television & entertainment marketing, consumer packaged goods, book publishing, and technology. Her expertise in strategic insights, research, marketing, advertising, communications, special events, public affairs, and advertising sales has translated to exceptional results for powerhouse brands including Procter & Gamble (P&G), BET Networks (Viacom) and Dell.
In addition to driving volume, share, and ratings increases for P&G and BET, respectively, Kelli has created multiple award-winning creative campaigns, including image campaigns, new branding and visual identification systems, and targeted programs to drive specific viewership goals. While leading the Global Consumer Branding and Advertising function for DELL’s Consumer Products division, she crafted key strategic partnerships with the Steve Harvey Foundation, the Alonzo Mourning Charities, the Magic Johnson Foundation, the Austin Urban Music Festival, and U.T. Urban Media Symposium. During her eleven year tenure as head of marketing and communications for BET Networks, Kelli personally spearheaded two pro-social initiatives: BET’s Emmy Award-winning HIV/AIDS program “Rap-It-Up” and the BET Foundation, a 501(c)3 focused on health-related problems and social issues in the African American community. Kelli has received hundreds of cable television industry awards for television, print, and marketing work, including several Telly, Promax, BDA, NAMIC, CTAM, CTPAA and NAACP Image Awards.

Kelli is a proud wife and mother of two boys.

 
 
 

NEW YORK
75 Wall Street, Suite 38M
NY, NY 10005

STOP BY AND SAY HEY!

WASHINGTON D.C
5335 Wisconsin Ave, N.W. Suite 440
Washington, DC 20015


info@joycollective.com
202-885-5527

Facebooktwitterlinkedinyoutubeinstagram

 
 
 

FLORIDA
300 Dunes Blvd, Suite 505
Naples, FL 34110

On behalf of JOY, we want to personally address and update you on how we at JOY are responding to the challenges of the coronavirus (COVID-19).  As always, the health and safety of our employees, friends, families, colleagues and clients come first!  We encourage everyone to stay safe and adhere to the government’s requirements and guidance during this unprecedented time.  We are consistently encouraged by the resilience of the American people during trying times, and we know we will overcome this together.

A few key things to note:

  1. Please make sure to stay informed and updated on news developments from official health authorities including Center For Disease Control and World Health Organization to understand and help minimize the spread and impact of  COVID-19.
  2. Check on each other during this time, especially the elderly who are at high-risk.
  3. Don’t sit in front of your computer all day. Meditate, get up, move around – tackle one of those household chores on your TO DO list from 2019.
  4. If you are working from home for the first time, here are some quick tips to help stay productive 1) keep your usual morning routine 2) Get dressed 3) Set up your work space at a table or desk, and most importantly 4) TAKE BREAKS throughout the day.

At this time, our priority is to make sure our JOY team, clients, and partners are safe while maintaining business continuity.  We remain fully prepared to address the needs of our clients as necessary.  One of the greatest things about JOY is that we’ve had a flexible workforce since our launch 6 years ago, and we will continue to service our clients with the excellence we pride ourselves on delivering, while maintaining safe social distancing.

Let’s continue to support and take care of each other as we get through this together.

With positivity and joy,
Kelli and Orlena