MATTHEW BARNHILL

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MATTHEW

EVP, Insights & Research
Email: matthew@joycollective.com

Matthew Barnhill is an award-winning Market Researcher and Marketing Thought Leader. He has nearly 25 years of experience in the industry and has led many brands to market leadership positions. Matthew is the President of ConsumerSense, a Market Research, and Marketing Strategy Firm. Based in Atlanta, ConsumerSense has clients across Beauty Care, Media & Entertainment, QSR, Real Estate, and Technology. In addition, ConsumerSense also works with small businesses and entrepreneurs to meet their insights needs.

Matthew founded the Market Research function at BET Networks and developed the most extensive suite of African American consumer insights that exists today. He also led BET’s Creative Services function, resulting in the network’s first-ever Emmy nomination. His work helped launch the largest franchise in cable history among African-Americans – The BET Awards. Matthew was named Market Research Executive of the Year by Target Market News and has received numerous industry awards, including being honored several times as one of the Most Influential Minorities in Cable by CableFax Magazine. Matthew also served as a member of the Emmy Voting Academy. Prior to BET, Matthew worked at Procter & Gamble, where he led global research that resulted in CoverGirl Cosmetics becoming the category leader and also led the Western European Personal Beauty Care Research division. Also, he led P&G’s HBCU recruiting efforts for several campuses.

Matthew Barnhill has a BS degree in Economics from North Carolina A&T State University and an MBA in Marketing from The Eli Broad Graduate School of Management at Michigan State University and serves on leadership boards for both institutions. He has completed executive education programs at Harvard Business School, The Johns Hopkins University, and UCLA Anderson School of Management.

 
 
 

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