Account Lead & Strategist

With over 20 years of experience, Managing Partner Michelle Blake-Wilson has a strong track record of success driving innovation, creativity, and leadership to support a broader vision and strategy globally. She has administered, developed and executed sponsorship activation programs for some of the most recognizable brands in the world, managed multiple brands/ clients, with multiple activations at the same event.
Blake-Wilson has held several senior marketing/sponsorship roles including roles on the Mercedes-Benz Account Team, Marketing & Communications for USTA Eastern, Merchandising for Limited Brands-Victoria Secret Stores and the list goes on. In each of these roles, she has worked with senior leadership, strategic partners, vendors and brand ambassadors to implement companies’ key sponsorship strategies and positioned events that achieve profitability while at the same time raising brand awareness. Known for her “can-do, will-do” style, Michelle knows how to bring an activation to life.