President & COO

Orlena is a business leader, media executive, and multicultural marketing expert with over 25 years of experience building value for Fortune 500 companies and start-ups. As president & COO of JOY, Orlena leads strategy and operations for our diverse portfolio of clients. Orlena previously served as Executive Director of the Black Media Matters Consortium, a trade association founded by BET Networks and other leading media companies to help advertisers optimize marketing to African-American consumers. As the former head of digital media for TV One, she negotiated the network’s first digital distribution partnerships and rebuilt the digital media department. In 2011 she was recognized in Cablefax: The Magazine’s Most Influential Minorities in Cable for Technology. At Time Warner Cable’s Broadband division, Orlena led content strategy, brokered new digital content partnerships, and launched the company’s first online consumer game channel. She has worked for other world-renowned brands such as Andersen Consulting (Accenture), American Express, and the Corporate Executive Board.

She holds a Bachelor of Science in Industrial Engineering from Purdue University and an MBA from The Wharton School, University of Pennsylvania. She currently serves on the Board of Directors for Digital Pioneers Academy, a public charter school in Washington D.C. Orlena’s greatest JOY and inspiration comes from her husband of 23 years and three sons. She is a bilingual citizen of four countries, an avid cook, and has been known to swing a mean golf club every once in a while.