Shemika Harmitt joined the JOY PR team in 2019 and currently handles national and digital media outreach for various clients. She spearheaded the PR efforts for JOY’s “Tribute to Our Sheroes`` campaign by AARP and Ad Council and oversees our communications efforts with celebrity trainer Robert Brace.  Shemika has 9 years of experience planning and executing PR strategies, writing press releases, pursuing stories and write ups, introducing brands to influencers and coordinating events  across the country. She  has a  true  passion for beauty and building a buzz around new and innovative projects.

Shemika  is an accomplished publicist that has worked with both large corporate brands and indie brands, such as Comcast, Maybelline, BET  Networks, Farmhouse Fresh, Soothe and her own indie brand, Prime Beauty Cosmetics, which she launched in 2018. The media relationships  she  has fostered over the years has led to many digital and print placements in national outlets like ESSENCE,  Allure, Marie Claire,  WWD  and, just to name a few.

Shemika has contributed to the success of numerous high-profile red-carpet events including, the ESSENCE Black Women in Hollywood Awards and Urban One Honors. She has coordinated several brand launch events, including The Beauty Crop, Klorane and Glytone, hosting top tier media and influencers.

Shemika is a proud New Jersey native and graduate of City College of New York.


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On behalf of JOY, we want to personally address and update you on how we at JOY are responding to the challenges of the coronavirus (COVID-19).  As always, the health and safety of our employees, friends, families, colleagues and clients come first!  We encourage everyone to stay safe and adhere to the government’s requirements and guidance during this unprecedented time.  We are consistently encouraged by the resilience of the American people during trying times, and we know we will overcome this together.

A few key things to note:

  1. Please make sure to stay informed and updated on news developments from official health authorities including Center For Disease Control and World Health Organization to understand and help minimize the spread and impact of  COVID-19.
  2. Check on each other during this time, especially the elderly who are at high-risk.
  3. Don’t sit in front of your computer all day. Meditate, get up, move around – tackle one of those household chores on your TO DO list from 2019.
  4. If you are working from home for the first time, here are some quick tips to help stay productive 1) keep your usual morning routine 2) Get dressed 3) Set up your work space at a table or desk, and most importantly 4) TAKE BREAKS throughout the day.

At this time, our priority is to make sure our JOY team, clients, and partners are safe while maintaining business continuity.  We remain fully prepared to address the needs of our clients as necessary.  One of the greatest things about JOY is that we’ve had a flexible workforce since our launch 6 years ago, and we will continue to service our clients with the excellence we pride ourselves on delivering, while maintaining safe social distancing.

Let’s continue to support and take care of each other as we get through this together.

With positivity and joy,
Kelli and Orlena