Victory in California!

By Orlena Nwokah Blanchard
In July 3, 2019
131 Views

California LOOOOVE! We could not be more proud of our JOY team and one of our favorite clients, Dove. For just over one year now, our team has spearheaded Dove’s African-American marketing initiative to celebrate black beauty and change the way Black women and girls experience beauty in America. Today, the JOY team was present in California Governor Gavin Newsom’s office when The CROWN Act was signed into law, making race-based hair discrimination illegal in California workplaces and schools. So go on and rock dem locs and braids beautiful black people! 1 down. 49 to go. We’re going state by state and we are NOT playin’!  And trust we’re taking it federal!

Finding our CEO and creator of all things JOY in the pic is like finding Waldo but she’s there! #whereiskellijoy

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