We see you P&G!

By Orlena Nwokah Blanchard
In June 26, 2019

Wow. just wow. Last year, P&G’s “The Talk” won all sorts of industry awards including a Cannes Lion award so now, with a supreme confidence, P&G is taking no prisoners and making no apologies with its mission to push a public conversation about bias. Today P&G released “The Look”, a bold new spot addressing the realities of bias against Black men in America. What does that have to do with paper towels you say? We are a more socially conscious and activism inspired nation looking for the brands we welcome into our homes everyday to take a stand for something. To take a stand for us. Here at JOY – we are here for it! Purpose-driven brands are the ones winning in a very congested marketplace and we commend those companies that acknowledge and address the everyday issues that affect us as a society. And since society is made up of millions of P&G customers buying bounty to tide to Pantene shampoo, its only fitting that the company invests in it’s customers in a meaningful way. What a better world we would be if all for-profit companies followed the age old motto ‘doing good while doing well’. Hats off to you Marc Pritchard and the team at P&G.


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On behalf of JOY, we want to personally address and update you on how we at JOY are responding to the challenges of the coronavirus (COVID-19).  As always, the health and safety of our employees, friends, families, colleagues and clients come first!  We encourage everyone to stay safe and adhere to the government’s requirements and guidance during this unprecedented time.  We are consistently encouraged by the resilience of the American people during trying times, and we know we will overcome this together.

A few key things to note:

  1. Please make sure to stay informed and updated on news developments from official health authorities including Center For Disease Control and World Health Organization to understand and help minimize the spread and impact of  COVID-19.
  2. Check on each other during this time, especially the elderly who are at high-risk.
  3. Don’t sit in front of your computer all day. Meditate, get up, move around – tackle one of those household chores on your TO DO list from 2019.
  4. If you are working from home for the first time, here are some quick tips to help stay productive 1) keep your usual morning routine 2) Get dressed 3) Set up your work space at a table or desk, and most importantly 4) TAKE BREAKS throughout the day.

At this time, our priority is to make sure our JOY team, clients, and partners are safe while maintaining business continuity.  We remain fully prepared to address the needs of our clients as necessary.  One of the greatest things about JOY is that we’ve had a flexible workforce since our launch 6 years ago, and we will continue to service our clients with the excellence we pride ourselves on delivering, while maintaining safe social distancing.

Let’s continue to support and take care of each other as we get through this together.

With positivity and joy,
Kelli and Orlena