Yvonne McNair



Chief Activation Officer
Email: yvonne@joycollective.com

Yvonne is a highly creative, certified and Emmy nominated event producer and entertainment marketing professional. Yvonne has a proven track record of conceptualizing and orchestrating small and large production events, marketing campaigns and programs to effectively create business development opportunities increasing revenue and growth. Yvonne has worked behind the scenes with some of the biggest names in the entertainment industry.

Yvonne started her career early in the music industry by receiving mentoring from Esther Gordy Edwards, sister of Berry Gordy and creator of the Motown Museum. At the age of 22, Yvonne was featured on the cover of Crain’s magazine as someone to watch in the industry. The tutelage from Ms. Gordy-Edwards proved as an on-ramp for her career. Yvonne has used the valuable lessons throughout her career to establish herself as a strategic thinker with tenacity to over deliver for her clients. Her experience in both the branded corporate environment and entertainment industry allows her to execute events and marketing programs that have increased ROI for her many clients.

Yvonne has a wealth of brand management expertise with entertainment, corporate and nonprofit clients. Her career includes creating innovative marketing campaigns and event management for top brands and numerous media and entertainment companies including but not limited to: Sundance Film Festival, VH1, NBC, and MTV. In addition, Yvonne designed the marketing campaign for the Chicago Urban League’s Emmy award-winning urban lifestyle television program.

Yvonne spent many years working with Prince and his protégé, LiV Warfield. She was responsible for the Prince residency secret shows at City Winery in New York. In 2013, the shows were named as the 39th reason to love NY in the New York Magazine. Yvonne was also responsible for Prince’s record-breaking performance at the ESSENCE Festival in 2014, along with turning the Super dome purple to commemorate the 30th anniversary of Purple Rain. Yvonne also handled creating a marketing strategy to launch LiV Warfield’s career. She was responsible for TV performances on Jimmy Fallon, David Letterman, and Arsenio Hall. In addition to securing her title as a Vh1 “You Oughta Know” artist. Her work was highly respected by top industry executives because she was able to break an artist without marketing dollars, radio airplay or label support.

In 2010, Black Enterprise/WVON recognized Yvonne as one of the elite “40 Game Changers”. She was also recognized by BizBash as a 2011 finalist for Social Event Planner of the year and in 2012 as Event Producer of the year. In 2013, Yvonne was nominated for an EMMY as a producer for a historical documentary that she created. Yvonne currently resides in New York City and is a current member of International Special Events Society, Women in Music and the Recording Academy. Yvonne holds a B.A. in Management and M.B.A. in Marketing. She is also a Certified Special Events Producer.


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On behalf of JOY, we want to personally address and update you on how we at JOY are responding to the challenges of the coronavirus (COVID-19).  As always, the health and safety of our employees, friends, families, colleagues and clients come first!  We encourage everyone to stay safe and adhere to the government’s requirements and guidance during this unprecedented time.  We are consistently encouraged by the resilience of the American people during trying times, and we know we will overcome this together.

A few key things to note:

  1. Please make sure to stay informed and updated on news developments from official health authorities including Center For Disease Control and World Health Organization to understand and help minimize the spread and impact of  COVID-19.
  2. Check on each other during this time, especially the elderly who are at high-risk.
  3. Don’t sit in front of your computer all day. Meditate, get up, move around – tackle one of those household chores on your TO DO list from 2019.
  4. If you are working from home for the first time, here are some quick tips to help stay productive 1) keep your usual morning routine 2) Get dressed 3) Set up your work space at a table or desk, and most importantly 4) TAKE BREAKS throughout the day.

At this time, our priority is to make sure our JOY team, clients, and partners are safe while maintaining business continuity.  We remain fully prepared to address the needs of our clients as necessary.  One of the greatest things about JOY is that we’ve had a flexible workforce since our launch 6 years ago, and we will continue to service our clients with the excellence we pride ourselves on delivering, while maintaining safe social distancing.

Let’s continue to support and take care of each other as we get through this together.

With positivity and joy,
Kelli and Orlena